CRM
3 essays
Can I Build a CRM That Fits Exactly How My Business Sells?
Packaged CRM ships with someone else's sales process baked into the schema. Here's the third path between bending a rigid CRM and building one from scratch: start from a real CRM foundation, shape the model to how you actually sell — and own the database underneath.
Configuring Your CRM Isn't the Same as Owning the Model
Packaged CRMs are good and highly configurable. The real limit a growing business hits is not a missing feature, but the gap between adjusting a vendor's model and owning your own.
Ein CRM zu konfigurieren heißt nicht, das Datenmodell zu besitzen
Verpackte CRM-Systeme sind gut und in hohem Maße konfigurierbar. Die eigentliche Grenze für ein wachsendes Unternehmen ist keine fehlende Funktion, sondern der Unterschied zwischen dem Anpassen eines fremden Modells und dem Besitz des eigenen.
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